DYCD/Big Duck Webinar: Balance proactive/reactive communications during this crisis


As the spread and impact of COVID-19 changes from day-to-day, it can be hard to determine when and how your nonprofit should respond.

  • If you have a communications plan, do you just abandon it in favor of daily reactions?

  • If you don’t already have a communications plan, is it worth the time you need to create one?

  • How do you balance being proactive and reactive, while also making room for any necessary pivots as your audience responds to what you produce?

  • Is this the time for rapid, one-size-fits-all messaging or one where you might apply some segmentation?

Big Duck’s senior strategist, Laura Fisher, and chief growth officer, Farra Trompeter, discuss how to manage your communications at this moment and share some strategies and tactics you can experiment with.