DYCD/Big Duck Webinar: Creating a recruitment campaign for your program – Part I

Looking to create an actionable gameplan for growing participation in your program? In this two-part webinar series, you will learn how to put together the building blocks for a recruitment campaign to raise awareness of your program and inspire people to sign up!

Through a mix of informative content and take home prompts and worksheets, you will learn the key pieces of an effective recruitment campaign and leave with tools to create a draft of your recruitment plan with clear next steps to put it into action.

In part one, you will learn how to:

• Set realistic and specific goals and audiences for your recruitment campaign


• Develop a campaign theme to generate interest in your program

In part two, you will learn how to:

• Decide on the best channels you will use to reach your audiences, based on your available resources


• Create a timeline and calendar for keeping your campaign organized

Over the course of the two sessions, you will learn how to create your program’s campaign plan and develop new techniques and ideas for inspiring people to participate in your program.